Acute Care TechnologyA Global Digital Marketing Specialist plays a pivotal role in orchestrating and executing digital marketing campaigns that span multiple regions, while closely collaborating with the Director and Regional Marketing Managers to ensure local relevance and alignment with global strategy in the Government/Military markets.
A key aspect of this role is to oversee a holistic approach to digital presence and to manage various online platforms to create a cohesive brand strategy. This includes Implementing online campaigns to promote products and services by focusing on digital channels like social media, SEO, and paid search to drive engagement, generate leads, and increase sales.
Reports to the Global Marketing Director Government/Military.At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.

At ZOLL, you won't just have a job. You'll have a career—and a purpose.

Join our team. It's a great time to be a part of ZOLL!

Job Type

Hybrid

Job Summary

Reporting to the Global Marketing Director of Government/Military, the Global Digital Marketing Specialist plays a pivotal role in orchestrating and executing digital marketing campaigns that span multiple regions, while closely collaborating with the Director and Regional Marketing Managers to ensure local relevance and alignment with global strategy in the Government/Military markets. A key aspect of this role is to oversee a holistic approach to digital presence and to manage various online platforms to create a cohesive brand strategy. This includes implementing online campaigns to promote products and services by focusing on digital channels like social media, SEO, and paid search to drive engagement, generate leads, and increase sales.

Essential Functions

• Provides support to the three regional Government/Military marketing managers Americas, EMEA, JAPAC to ensure successful execution of marketing activities
• Content & Asset Development
• Coordinate the creation of digital assets (ads, emails, landing pages, social media content, etc.).
• Ensure assets are adaptable for regional use (e.g., localization, language, cultural relevance).
• Global and Regional Digital Campaign Media Calendar
• Identify target audiences and select appropriate digital channels (e.g., social media, display, search, video).
• Collaborate with global and regional marketing teams to ensure alignment and consistency.
• Social Media Platform Oversight - Manage and create profiles on various social media platforms to build brand awareness
• Strategic Planning - Develop and execute digital strategies to improve a brand's online presence and achieve business goals
• Performance Analysis - Analyze data and use analytics tools to optimize campaigns and track key metrics
• Website and Intranet (ZRC) Navigation/Content
• Create, edit and publish new content
• Review and update the website’s navigation architecture to improve usability for all visitors
• Optimize SEO to increase organic traffic and improve search rankings
• Monitor and optimize based on website analytics
• Localization & Adaptation
• Work with Regional Managers to tailor global campaigns to local markets (language, imagery, offers)

Required/Preferred Education and Experience

• Bachelor's Degree in Marketing or college equivalent required
• continuous education in areas such as SEO, content marketing, social media and analytics preferred
• 5+ years of marketing experience, preferably in the medical device industry
• Digital Marketing Certification Preferred

Knowledge, Skills and Abilities

• Technology Proficiency – Digital Marketing Tools to run and measure success of digital marketing programs, Google AdWords/GA4, MS Office programs (Word, PowerPoint, Excel). HubSpot, Hootsuite, Oracle Cloud and Salesforce experience preferred
• Excellent analytical, organizational, and project management skills
• Demonstrated written and oral communications skills including strong presentation skills and results orientation.
• Ability to work effectively in a matrix organization and to handle multiple tasks and projects simultaneously

Travel Requirements

• 5-10% to join global team meetings, attend conferences, and co-travel to understand the market and customers

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Constantly
• Talking - Occasionally
• Hearing - Occasionally
• Repetitive Motions - Frequently

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

The annual salary for this position is:

$85,000.00 to $100,000.00

This position is eligible for an annual bonus in accordance with the company's bonus plan. Factors which may affect starting salary include geography, skills, education, experience, and other qualifications of the successful candidate. Details of ZOLL's comprehensive benefits plans can be found at www.zollbenefits.com.

Applications will be accepted on an ongoing basis until this position is filled. For fully remote positions, compensation will comply with all applicable federal, state, and local wage laws, including minimum wage requirements, based on the employee’s primary work location.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, or status as a protected veteran.

ADA: The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.