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Marketing Manager, Public Safety

ZOLL Medical Corporation

ZOLL Medical Corporation

Marketing & Communications
Chelmsford, MA, USA
Posted on Monday, July 8, 2024
Resuscitation, ZOLLMED.com

At ZOLL, we're passionate about improving patient outcomes and helping save lives.

We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.

At ZOLL, you won’t just have a job. You’ll have a career—and a purpose.

Join our team. It’s a great time to be a part of ZOLL!

Job Type


Job Summary

The Public Safety Marketing Manager (North America) will lead the demand generation team in the development and optimization of our digital and traditional demand generation ecosystem. Working collaboratively with internal and external creative, web, public relations and digital services, this role will plan and execute integrated marketing programs including strategic planning, lead generation & nurturing, content creation, public relations, social media management, events, analytics and reporting. This role requires a candidate with a blend of strategy, creative, analytic and project management expertise.

Essential Functions

  • Develop, manage, and optimize all omni-channel marketing campaigns, partnering with internal and external resources. Determine campaign and activity duration, frequency, event interaction, channel considerations, messaging and creative.
  • Conduct a needs assessment, define requirements and timeline.
  • Manage and communicate individual campaign project milestones and tasks, including scheduling and coordination of demand gen team.
  • Lead the strategic development and use of advanced, data-centric targeting by key segments.
  • Maintain and improve the quality and governance of the marketing database, with tactics such as list segmentation, data enrichment projects to improve targeting, data cleansing and list loading.
  • Budget development and management, monitoring key metrics and development strategies to optimize performance.
  • Use sound methodologies to test new strategies, tools, and capabilities that serve to advance team performance.
  • Report out and collaborate in cadence of ongoing business reviews with internal marketing team and key stakeholders.
  • Stay current and knowledgeable on new developments, trends, and technologies in marketing and communications.
  • Influence and educate team members and the wider marketing organization to adopt and deploy new and emerging marketing, advertising, and selling tactics and technologies.

Required/Preferred Education and Experience

  • Bachelor's Degree in Marketing, Communications or related field required
  • 7+ years of experience in marketing and communications including integrated campaign planning, content creation, digital, web and community management.
  • Experience collaborating with editorial, design and digital development teams
  • Experience in marketing communications, SEO, social media, marketing automation and digital lead generation

Knowledge, Skills and Abilities

  • Entrepreneurial-minded marketing expert with an internal drive to continuously hit goals.
  • Command of KPIs and how to deliver desired results.
  • Strong writing and creative thinking abilities with an expertise in how to tell a story using words, images, and video.
  • Proven understanding of how to create digital and traditional content that entices the target audience to take action.
  • Exceptional organizational, analytical and project management skills, ability to manage multiple projects, and strong attention to detail.
  • Proactive mentality with strong interpersonal, communication and teamwork skills.
  • Proficiency with inbound content marketing platforms such as Hubspot.
  • Proficiency with Salesforce.

Travel Requirements

  • Ability to travel up to 2 - 3X's per year.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Standing - Occasionally
  • Walking - Occasionally
  • Sitting - Constantly
  • Talking - Occasionally
  • Hearing - Occasionally
  • Repetitive Motions - Frequently

ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.