Digital Marketing Specialist
ZOLL Medical Corporation
At ZOLL, we're passionate about improving patient outcomes and helping save lives.
We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Resuscitation division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
At ZOLL, you won’t just have a job. You’ll have a career—and a purpose.
Join our team. It’s a great time to be a part of ZOLL!
As a Digital Marketing Specialist, reporting to the Manager of Digital Services, you will help execute digital marketing campaigns across all our markets, working with marketing, designers, writers, and web developers. You will manage our marketing automation system (HubSpot), creating and managing processes that ensure best practices in lead generation and list management. You will drive improvements in the performance of eblast campaigns, targeting, nurturing campaigns, and personalization. You will create eblasts, landing pages, and website calls to action. You will proactively manage testing and reporting on campaigns, including A/B testing, analytics, and campaign data. You will help manage and maintain all corporate and consumer websites and in-house apps
Manage marketing automation system and processes, including building emails and landing pages from templates and HTML, workflow creation, list management, and lead synchronization
Manage internal projects from start to finish, including implementation, testing, and execution, keeping the project on schedule
Maintain a proactive approach to testing, using A/B testing and analytics to continuously hone and improve campaign performance
Set goals and execute, measure, test, revise, and report on them
Maintain website content using our CMS
Communicate effectively with global marketing managers to ensure customer satisfaction
Provide marketing automation training to new admins and employees
Mentor new interns and employees
Required/Preferred Education and Experience
College or university degree and experience in relevant field required
4-6 years 4-6 years’ experience required required
Certification on marketing automation (Hubspot strongly preferred) Preferred and
Certification secured within 6 months of hire Required
Knowledge, Skills and Abilities
Results-oriented with high expectations for quality, accuracy, and overall excellence
Must be a team player, highly organized and motivated with a demonstrated ability to work within tight deadlines
Ability to work at a fast pace, handling multiple projects at once
Basic HTML skills
B2B experience preferred
Solid writing, proofreading, and editorial skills
Analytics reporting experience
May require occasional travel
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Standing - Occasionally
Walking - Occasionally
Sitting - Constantly
Talking - Occasionally
Hearing - Occasionally
Repetitive Motions - Frequently
ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.