LOCATION: 8- days a month in the office (see locations on the posting)

OVERVIEW

The Associate Director, Industry Segment Marketing Programs is responsible for developing Clinical Effectiveness (CE) buyer messaging and integrated marketing programs to attract buyers to the CE portfolio across the Commercial Market Segment, comprised of digital health tech (DHT), retail pharmacy, pharmacy benefit managers, payers, and life sciences organizations. Through a deep understanding of the CE buying journey in key healthcare industry segments, this role will lead the execution of the buyer messaging framework and in coordination with the segment marketing team, bring key messages to market through marketing programs, demand generation campaigns, account-based marketing, sales enablement and reputation programs. This role requires a highly collaborative and integrated marketing approach to lead and work with cross-functional teams across the CE organization.

This role will be instrumental in developing impactful programs and campaigns around CE’s solution value for Medi-Span, UpToDate, and new product offerings to drive elevated market perception and support delivery of pipeline to the sales organization for new and existing business. A key element of this role is evolving and maintaining the buyer messaging framework, testing and adapting as needed, and ensuring adoption across the marketing organization and measurably improve value perception in the market.

RESPONSIBILITIES

As an important programs’ leader in CE marketing, this high-impact role will be focused on driving segment revenue growth, via leads and pipeline, by delivering unique messaging, programs, and campaigns across multiple sub-segments. This role will work closely with the Commercial leadership team, content, digital experience, segment marketing, customer experience, and partner with product marketing to ensure cohesion of market messaging.

• Develop and communicate customer-focused buying journeys for CE’s solutions, including buyer, influencer, and user interactions
• Identify key roles in the buying process and develop value messaging unique to role
• Create and communicate the buyer messaging blueprint for use in customer-facing marketing programs
• Develop, manage, and measure a program framework and recommend programs and campaigns that will drive measurable lead and pipeline growth in the Commercial segment
• Drive channel activation by collaborating with segment marketing leads to align activities across the buyer journey
• Leading content strategy across the segment to up-level market perception of CE’s solution impact and value
• Utilize communication programs, thought leadership and customer stories to support CE’s value message and reputation
• Lead segment program and campaign planning across reputation, demand, and enablement functions, working closely with the segment marketing team and Commercial segment team
• Support segment partnership agreements with marketing support to maximize awareness and pipeline growth
• Partner with third parties and agencies to research and adapt trends and content into Global Buyer Programs
• Integrate core product messaging into customer programs and campaigns, to communicate buyer-based value
• Serve as a key member of the GTM team for new product launches, ensuring 100% GTM readiness
• Lead Commercial Segment Insight Leaders Councils (advisory boards), to help inform market positioning with customer insights across the sub-segments
• Work closely with Global Communications team members to develop PR and thought leadership approaches which advance CE’s brand and impact within the segment
• Anticipates business and industry issues and recommends key inputs to CE’s three-year plan (VSP)
• Communicates complex ideas (internally and externally) and drives adoption of different points of view grounded in data, serving as a consultative marketing partner to segment leadership
• Manage and monitor program and campaign performance against scorecards and KPIs, and recommend optimization
• Ensure cross-functional teams are executing effectively through regular goal reviews and monitoring of KPIs
• Effective program and campaign management

QUALIFICATIONS

Education: Bachelor’s degree or equivalent

Experience:

• Minimum of 10 years of broad marketing experience, with a history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas
• Minimum of 5 years of experience in healthcare or healthcare IT
• Experience managing large scale programs for large US health organizations, i.e. Retail pharmacy, payers, digital health tech, life sciences, and consulting companies
• Demonstrated ability managing content development – from ideation to delivery
• Strong analytical skills, research orientation, and experience transforming a vision into an operational plan
• Experience developing global campaigns and executing through a multi-regional model
• Exposure to account-based marketing and digital marketing capabilities, guide content planning mapped to account segmentation
• Effective project management skills to support marketing programs, and fast-paced innovation cycles
• Experience managing communication, PR, and thought leadership programs
• Excellent communicator with an easy ability to transform product messages into compelling, impactful buyer messages that grab the attention of our markets
• A collaborative team leader who can draw teams together toward common goals and ambitions
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Ability to manage through influence and achieve results
• High integrity and high standards
• Ability to prioritize many competing alternatives and plans, balance internal customer needs with business priorities
• Proven success driving marketing strategies and plans
• Team management experience a plus

TRAVEL: up to 20%

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.