Lead Product Manager - Health Markets
UpToDate
LOCATION: Hybrid – 8 days per month in the office (see locations on the posting)
OVERVIEW
Your role demands a visionary leader with a strategic mindset, adept at analyzing market trends, and aligning product strategies with business objectives.
RESPONSIBILITIES
Strategy & Market Insight
- Collaborate closely with customers, Sales, and market SMEs to understand needs, validate assumptions, and identify content gaps and innovation opportunities.
- Use customer feedback and market data to analyze pain points, prioritize initiatives, and drive impactful solutions.
- Have experience creating business cases, including crafting the strategic vision, positioning, and roadmap for each product or solution.
- Develop and build a comprehensive content strategy that aligns with Wolters Kluwer’s goals, improves profitability, and enhances the value customers derive from Health Research expert solutions.
- Maintain a strong understanding of competitor products to ensure differentiation and effective positioning.
Go-to-Market Execution & Stakeholder Collaboration
- Understand how customers use Health Research expert solutions and ensure new content enhances their value.
- Collaborate with Product Marketing to develop go-to-market plans and sales enablement tools to ensure commercial success.
- Work with Product Marketing on messaging, segmentation, customer-facing materials, retention, and sales campaigns.
- Collaborate with the Salesforce team to manage, track, and report on sales campaign performance.
- Create and present strategic content to internal stakeholders, including executive leadership and sales teams.
Revenue, Performance & Product Management
- Be responsible for achieving revenue goals by supporting the Sales team and coordinating with partners as needed.
- Monitor sales pipeline growth and movement, applying insights to improve go-to-market execution.
- Monitor customer usage and collaborate cross-functionally to address any issues and drive engagement.
- Define KPIs to measure content effectiveness; analyze data to assess performance, engagement, and ROI.
- Regularly measure product success and recommend actions to drive profitability, revenue, and growth.
- Work with Finance and Pricing to ensure products are scalable and profitable.
- Make content product recommendations to leadership; incorporate feedback and work with Content Partnerships to secure licensing.
Sets long-term vision and strategy for a portfolio of medical content products
QUALIFICATIONS
Education: Bachelor's degree or equivalent
Experience:
- 5+ years' experience in Product Management, Business Development, Product strategy, or strategic marketing for a B2B web-based information or software products and services company.
- Experience in the health research market and a clear understanding with the way health research is conducted.
- Successful track record in B2B Product management and commercial success
- Experience with content products; familiarity with publishing
Other Knowledge, Skills, Abilities or Certifications:
- Subject matter expertise in global healthcare, scientific, technical, and academic markets
- Experience with Medical Practice markets preferred.
- Understanding in the way that medical librarians make purchasing decisions.
- Strong MS Excel and PowerPoint skills
- Strategic and commercial thinker - must have excellent critical thinking skills.
- Previous product or portfolio-based P&L responsibility with a track record of strong commercial performance.
- Proven strengths in strategic planning, execution, prioritization, analytical thinking, and organizational skills.
- Analytical mindset with the ability to derive insights from data.
- Ability to adjust, respond to, and manage a changing list of priorities and market needs to meet deadlines.
- Excellent verbal, visual, and written communication skills
- Creative thinking and the ability to think strategically.
TRAVEL: 5-10% for team meetings, customer visits, and conference attendance
#LI-Hybrid
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $145,500 - $203,900Additional Information:
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.