hero

Opportunity is here

185
companies
1,154
Jobs

Marketing Manager, Commercial

UpToDate

UpToDate

Marketing & Communications
Massachusetts, USA · Remote
Posted on Tuesday, May 21, 2024

Responsibilities:

  • Manage the development and execution of the segment strategy and plan including acquisition and nurture programs, campaigns, account-based strategies, and product launch support to drive demand, improve brand awareness, and build funnel to achieve revenue targets.
  • Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets. Assets may include blog posts, case studies, articles, whitepapers, and infographics.
  • Track, report, and manage analyses for all executed programs and make adjustments to maximize effectiveness of efforts and budget.
  • Manage event marketing/tradeshows in collaboration with the global events team including booth presence, sponsorships, and pre/post show engagement.
  • Understand key sales success factors, buyer needs, buyer personas and barriers while developing programs and tactics to address them.
  • Monitor and analyze healthcare trends, competitors, and industry best practices.
  • Work closely and collaboratively with Segment Marketing, Sales, Finance, Product Management, Content and Digital Experience teams.
  • Manage budgets, timelines, and internal teams in program execution.
  • Stay current with marketing trends and best practices. Consistently seek new ways to test and improve programs.

Education Requirements:

  • Bachelor's Degree in Marketing or related field

Qualifications:

  • At least eight (8) years related marketing experience
  • Previous healthcare marketing experience preferred
  • Experience with Marketo, DemandBase and Salesforce.com a plus.
  • Ability to manage multiple-time sensitive requests, troubleshoot, and prioritize appropriately in a deadline-oriented marketing department
  • Ability to maintain a consistently high level of attention to detail
  • A high degree of personal initiative, accountability, and integrity
  • Ability to build effective relationships and work on teams with a wide range of people
  • Flexible to changing priorities