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Associate Director, Product Marketing, UpToDate



Marketing & Communications, Product
Waltham, MA, USA
Posted on Tuesday, November 7, 2023

Associate Director, Product Marketing

Wolters Kluwer

Chicago, IL, Waltham, MA, Remote

With nearly two centuries of experience, Wolters Kluwer provides information and professional services for accounting, audit, business, compliance, finance, healthcare, legal, risk, and tax industries. Founded in 1836, we offer expert solutions backed by deep domain knowledge and specialized, intelligent technology to help clients make important decisions.

Within Wolters Kluwer Health, the Clinical Effectiveness division is a fast-growing and new ideas-driven healthcare information technology provider working directly with clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi.

Our accomplished team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide care for their patients.

As Associate Director of Product Marketing, you will lead a team of Product Marketing Managers working together to increase the growth of the UpToDate products across the markets we serve. This includes managing the packaging, pricing and positioning strategy of UpToDate in the provider, commercial and international markets, along with latest opportunities related to new products, product models, segments, and partnerships.

For this role, we are looking for someone who shares our passion for improving clinical outcomes and who is energized when solving complex problems. As a leader on the Product Marketing team, you will partner with the provider segment product lead to develop and refine the strategy for our provider market, develop compelling positioning for all products, monitor market and trends, partner with product management to create strategic messaging and lead the creation of deep provider customer relationships. You will report to the Technology Product Management Director. #LI-remote.

This position can be based in Chicago, IL, Waltham, MA or Remote.

You Will:

  • Refine and apply expertise in the provider market to drive growth and innovation in the UpToDate product portfolio.

  • Lead UpToDate portfolio messaging strategy to grow our footprint across markets.

  • Drive collaboration with leadership within the marketing team to build best practices in customer relationship management and ongoing buyer value enablement.

  • Actively monitor healthcare trends, policies, and dynamics related to clinical decision support. Communicate and apply those insights effectively to inform packaging, pricing, and positioning.

  • Engage with customers and customer-facing teams to deeply understand your buyers, users, segments, sales process, and use cases.

  • Forge relationships with key buyers to regularly garner feedback and gain trusted insights into their challenges.

  • Contribute to the vision and strategic plan process meaningfully across Clinical Effectiveness

  • Guide direct reports and serve as mentor to other product marketers in transitioning to value-based marketing messaging and storytelling principles.

  • Apply competitive analysis, communicate critical insights to the team, and apply relevant findings to impact positioning, messaging, and sales effectiveness.

  • Identify research needs and lead partnerships with internal resources and external vendors to enhance UpToDate’s product positioning and future vision.

  • Summarize and communicate updates about new entrants and business models that would be relevant to team discussions about delivery models, packaging, partnerships, and competition.

  • Lead the synthesis of data to facilitate product pricing strategy; partner with teams to operationalize pricing.

  • Leadership and expertise in meetings with executive management when the team discusses the overarching product strategy for the division.

  • Develop messaging and positioning to differentiate solutions across the Clinical Effectiveness division and communicate the benefits to multiple buyer types.

  • Create compelling marketing assets to tell the product story to internal and external audiences, in collaboration with the marketing communications team.

  • Participate in projects that span across the Clinical Effectiveness teams, products, and geographies to promote the success of the division worldwide.

  • Promote a positive team culture by building bridges, holding ourselves accountable, and promoting a culture of diversity and inclusion.

  • Be an ambassador for the work we do to support the broader healthcare ecosystem.

You Have:


  • Bachelor’s degree required.

  • Master’s degree related to healthcare or master's in business administration.


  • 5+ years of experience in healthcare required provider experience.

  • Experience in software, solutions, or services in a B2B market

  • 8+ years of experience in product management, product marketing, or marketing

  • 4+ years in roles that are customer-facing.

  • 4+ years experience managing teams.

  • Previous experience and ability to manage projects involving multiple teams.

Other Skills or Certifications:

  • Experience bringing new products to market.

  • Confidence when in the spotlight.

  • Ability to tell a story about the value of a product versus communicating a set of features.

  • Experience leading change & continuously raising the bar for quality and outcomes.

  • Champion of team culture, and promoter of diversity and inclusion

  • Marketing training experience.


  • Up to 20% travel may be required.


A comprehensive benefits package that begins your first day of employment. Additional Information: Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available - https://www.mywolterskluwerbenefits.com/index.html

Diversity Matters:

Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.