About InsideTracker

Located in Cambridge, MA and founded in 2009 by top scientists from Harvard, MIT, and Tufts, in the fields of aging, genetics, and biology, InsideTracker is a personal health analysis and data driven wellness platform designed to provide insights and recommendations that help people live healthier longer. InsideTracker combines data from blood, DNA and wearable devices to create a personalized health dashboard. We analyze your biological data to provide a clear picture of what's going on inside your body and provide science-backed recommendations so you can take control of your health.

We are a passionate and ambitious team in a period of rapid growth; all driven by our goal of providing a best-in-class wellness solution to transform how we live healthier and longer. InsideTracker has helped over 100,000 people live healthier longer with 90% of them making meaningful changes to their lifestyle based on the company’s personalized recommendations and actionable insights.

About the Role

At InsideTracker, our mission is to empower every human being with the tools to live healthier, longer. We're building a vibrant, collaborative environment where creative and critical thinkers can thrive and contribute to this mission. Our work is rooted in science-backed, evidence-based research, and we're committed to creating truly personalized health outcomes for everyone.

We're looking for a proactive self-starter who embodies our core values. We seek someone who takes ownership of their work, seeing projects through from start to finish with meticulous attention to detail. Our ideal candidate is a natural problem-solver with a curious and inquisitive mindset, eager to tackle new challenges and continuously learn. We operate with a "give-it-a-shot" mentality, encouraging experimentation and new ideas as we strive to build a product that our members genuinely want to use. This is all part of our commitment to building a loyal community of lifelong members by delighting our customers and creating a more engaged and empowered member base.

If you're a highly organized individual with strong project management skills and a customer-first, marketing-oriented approach, you'll feel right at home here. Join us in using marketing and storytelling to empower our members on their health and wellness journey.

Key Responsibilities

• Develop and execute comprehensive retention marketing strategies across various channels, including email, SMS, and in-app communications.
• Manage end-to-end campaign execution, from ideation and copywriting to A/B testing, deployment, and performance analysis.
• Utilize AI-powered tools to optimize marketing efforts, personalize customer experiences, and drive efficiency.
• Analyze channel performance data, identify trends, and provide actionable insights to continuously improve retention metrics.
• Collaborate with cross-functional teams to ensure consistent messaging and a seamless customer journey.
• Proactively identify and solve problems related to customer engagement and retention, implementing effective solutions.
• Stay informed about industry best practices and emerging trends in retention marketing and customer lifecycle management.
• Maintain high organizational standards and meticulous attention to detail in all aspects of work.
• Manage multiple projects simultaneously, prioritizing tasks and meeting deadlines effectively.
• Demonstrate a customer-centric approach, balancing customer needs with broader business goals.
• Embrace experimentation and a "give-it-a-shot" mentality to continuously learn and iterate on marketing initiatives.
• Leverage Hubspot knowledge to manage and optimize marketing automation workflows.
  

Qualifications

• 3-5 years of Retention & Subscription expertise
• You possess the fundamental ability to craft clear, concise, and compelling written content. You are also comfortable leveraging AI and AI-powered tools to enhance efficiency and support marketing efforts.
• Marketing Platform Experience: You have prior experience in developing and executing marketing campaigns across email, SMS, and in-app platforms. A background in retention marketing or experience with subscription-based products is highly desirable, demonstrating an understanding of customer lifecycle management.
• Tech Stack Knowledge: Experience with the following platforms is strongly preferred: HubSpot, Recharge, Postscript, and Apple & Google Play subscription portals.

To be considered for this role, please provide thoughtful responses to the questions below. Incomplete responses may delay or disqualify your application.

1. How many years of retention experience do you have? Subscription experience?
2. Describe a specific example of how you have used an AI-powered tool in a past marketing campaign.
3. Tell me about a time you used a specific marketing channel—like email or SMS, product additions etc—to re-engage a group of customers who were at risk of churning.

Additional Details

Reports to: Marketing Communications Manager

Location: Cambridge, MA – hybrid

Hours: Full time, exempt

Salary Range: 55k-65K

Candidates must be authorized to work in the U.S. without sponsorship

What We Offer

● Competitive salary and performance-based incentives.

● Comprehensive benefits package, including healthcare, retirement plans, wellness plans, etc.

● Opportunities for professional growth and development.

● A dynamic and inclusive work environment.