Associate Director, Digital Marketing Hemophilia A

Job Title: Digital Lead, Hemophilia A Marketing

This role will drive Hemophilia A digital marketing efforts for Sanofi’s priority Brand ALTUVIIIO & legacy brand Eloctate. This individual will need to partner across the Hemophilia team (Hem A, Hem Franchise and Portfolio/ RBD) as well as multiple cross-functional and agency partners, and will play a key role in leveraging & generating insights to drive creation and ongoing optimization of digital campaigns and digital ecosystem; continually aligning digital plans and strategies with brand objectives, goals and budgets.

The position requires proven digital marketing expertise and experience developing customer-centric omnichannel strategies. An understanding of implementation digital marketing strategies inclusive of personalization, CRM is a must, with audience-driven segmentation planning as a preferred skillset. This position is based in Cambridge, Massachusetts and will report to the US Head of Hemophilia A.

Position Overview / Key Responsibilities

• Lead Hemophilia A Consumer & HCP digital & media strategy and implementation (including social media and NPP analytics), partnering with Consumer & HCP marketing leads on brand content

• Possess an in-depth understanding of the multiple channels of customer engagement which can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys (Consumer & HCP)

• Constant focus on enabling the best customer experience in every interaction; providing a way for that customer to continue their conversation with the brand

• Keen focus on developing targeted and actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives

• Secure tactical approval through Medical, Regulatory & Legal Review

• Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-thru rates, subscribers, form fills, and registrations.

• Active pursuit of data & insight-based steering of Digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI

• Build familiarity with brand strengths, opportunities, competitive challenges, and key attributes to provide strategic guidance on optimal digital engagement activities (strategies, campaigns, messages) against specific Brand needs

• Manage key agency relationships (e.g. Hemophilia A media, MicroHealth partnership) critical to the creation, dissemination/ execution and analysis of Hem A digital strategies

• Act as the key owner & Hem. franchise/ RBD champion for high-profile Sanofi digital initiatives (e.g. Digital Accelerator) & pilots

• Always assess the ever-changing digital landscape to identify areas of opportunity worth pursuing (e.g. GenAI)

• Ensure that all marketing processes, documents and tactics are developed and implemented in accordance with Sanofi corporate compliance guidelines

Be a great partner

• Works well in a highly matrixed environment to successfully partner across the Alliance, with cross-functional teams, and agency partners

• High proficiency in MS Office (Excel, PowerPoint, Word)

• Strong communication and presentation skills

• Self-starter, proactive in nature, and actively participates

Position Requirements

Education:

Undergraduate: BA/BS Experience Required:

• 5+ years experience in digital/execution (including Biotech/ pharmaceutical experience)

• Digital Marketing targeting HCPs and Consumer/ Patients

Functional Skills/Business Experience:

• Digital customer strategies

• Digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships

• End-to-end strategic marketing of pharmaceutical products (preferred)

• Understanding of digital marketing trends and innovations

• Interpretation of digital marketing insights and provide optimization recommendations based on insights

• Strong understanding of regulations involved with marketing pharmaceutical products

• Strong planning and organization skills

• Agency management

Additional Skills:

• Able to objectively review quantitative and qualitative data and feedback from others and identify key areas for attention

• Connects with others to ensure that plans are aligned and to unlock any conflicting priorities

• Viewed as a knowledgeable resource by customers and stakeholders

• Comfortable voicing opinion and driving alignment even when challenged or facing pushback

• Comfortable operating in matrixed environment

• Identifies and solves marketing problems proactively

• Demonstrates solution-oriented approach and proficient problem-solving skills

• Capable of identifying key trend breaks in marketing performance and shaping recommendations using data

• Understanding of existing customer engagement platforms and support capabilities with ability to articulate potential usages and limitations to others

• Driven to bring forward new ideas and shape associated learning agendas

• Advocate to actively advance our DEI ambition and support our CSR mission

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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