Senior Manager, Medical Omnichannel

Our Team

The Medical Excellence Team is part of Medical Operations & Effectiveness within Sanofi Specialty Care. Medical Excellence partners with our global therapeutic area medical teams, our country level teams, and other functions across Sanofi Specialty care to provide solutions that inform strategy, optimize scientific engagement, build competencies across the medical team with the ultimate goal of enhancing the impact the medical team has for patients.

Main responsibilities

The Medical Omnichannel Senior Manager’s primary role is to help drive the evolution of global Medical development, planning & implementation of omnichannel customer engagement strategies and activities, with a mission to optimize interactions with HCP through innovative channels for enhanced medical engagement & education. Under the supervision of the Medical Scientific Engagement and Digital Lead, this leader helps drive coordination & alignment of an omnichannel roadmap including strategies for HCP segmentation, channel identification and optimization, guidance for mapping content to optimal channels, platform implementation and KPIs to allow ongoing optimization (i.e., closed loop medical)

The Medical Omnichannel Manager closely tracks emerging and evolving digital technologies for the Healthcare & Pharma Industries and builds an internal Sanofi network to leverage best practices and advances occurring across functions and across GBUs.

Be a Medical Engagement champion

• Drive evolution for creation of Medical Omnichannel plans that are integrated across channels, focusing on a seamless customer experience. Shape & execute the Multichannel Scientific engagement/communication strategy

• Demonstrate deep understanding of customer channel preference. Facilitates rapid disciplined decision-making to define and execute a high-level channel roadmap based on customer needs.

• Closely track emerging and evolving digital technologies across industries, with a focus on Healthcare & Pharma Industries. Leveraging proof of concept to test ideas, concepts and channels.

• Identify new omnichannel customer facing initiatives and channels that will enhance the customer experience for scientific and medical learning and/or improvement of patient care.

• Collaborates with FBM excellence lead(s), med ops, and BO&S to ensure to help plan enhancements to CRM systems, medical (SciComm, ISS, IME) tracking and planning platforms, as well as new digital solutions.

• Works with FBM excellence, Learning & Capability Development and system operations teams to provide input that defines/refines engagement strategies and segmentation over time, as well as with overall strategic/omnichannel marketing to understand evolution of approaches that could potentially be utilized, compliantly, to drive change in Medical engagement and knowledge dissemination strategies.

Be an Omnichannel expert

• Able to enhance ability of TA teams to translate Medical strategies into compelling omnichannel plans driven by customer insights and analytics

• Coordinates with marketing and BO&S teams to design and champions an integrated multichannel tactical plan that is aligned to business objectives, maximizes Medical TA relevance and value to improve patient care

• Possess an in-depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, patient, payer) including how the channels can be utilized effectively in an integrated fashion to deliver cross-channel Scientific/Medical patient journeys

Be a change agent

• Influences the TA team approach to integrated omnichannel strategies for creation and dissemination of scientific/medical knowledge, including both publications and medical content in a fully compliant manner.

• Give guidance to TA teams around the importance and positive patient care impact of a truly integrated engagement approach across all channels and end-user groups

• Defend recommendations with confidence, continually educating others on best practices

• Benchmark and assesses internal and external medical digital solutions to contribute to the development of the global medical e-strategy

• In partnership with FBM excellence team and MCE partners, incorporates innovative solutions to insight gathering (Social Media Monitoring, natural language processing, etc.)

• Coordinate with the Sanofi medical activity hub to ensure proper prioritization of cross-TA requests for work

Be a great partner & collaborator

• Provides clear direction to TA teams, agencies and internal partners for channel selection, content development and tactical delivery

• Work in a matrixed environment and successfully partner with cross functional teams, including brand teams and agency partners and have an ability to lead cross functional stakeholders and coordinate across teams to ensure projects continue to move forward

• Drive best practice within Specialty Care Medical and act as digital liaison with the CMO Function and other key internal stakeholders.

About you

• Substantial multi-disciplinary and/or cross-functional project leadership experience required. Desired past experience within strategic planning, brand marketing, omnichannel marketing, digital marketing, and/or comparable experience within Medical.

• Excellent knowledge of Medical activities desired, spanning from medical operations, Medical Communications, Medical Engagement, Field-base Medical Roles and Responsibilities, IME/Grants, or Medical Learning.

• Proven leadership, capacity to coordinate several activities and stakeholders (including external partners) to ensure value added activities/prioritization/and strategic impact.

• Strong understanding of operating models of large organizations (Structure, processes, governance and systems) and strong vision on how to optimize efficiency with focus on performance management and excellence in execution

• Proven self-starter with experience in building capabilities based on defined business needs across geographies and functions

• Education: Bachelor’s education at minimum or 10 years relevant experience. Advanced degree in a scientific discipline (e.g. PhD, PharmD) and/or Business qualifications (e.g. MBA, Project Management certification) preferred.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

As a healthcare company and a vaccine manufacturer, Sanofi has an important responsibility to protect individual and public health. All US based roles require individuals to be fully vaccinated against COVID-19 as part of your job responsibilities.

According to the CDC, an individual is considered to be “fully vaccinated” fourteen (14) days after receiving (a) the second dose of the Moderna or Pfizer vaccine, or (b) the single dose of the J&J vaccine. Fully vaccinated, for new Sanofi employees, is to be fully vaccinated 14 DAYS PRIOR TO START DATE.

#GD-SG
#LI-GZ

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Apply for role