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Digital Marketing Manager

Rendever

Rendever

Marketing & Communications
Boston, MA, USA
Posted on Saturday, February 19, 2022

Rendever is overcoming social isolation through the power of virtual reality and shared experiences. Our resident engagement platform has been deployed in more than 300 senior living communities and has provided over 1,000,000 experiences in VR to thousands of residents. Moving into a senior living community can make older adults feel as if their freedom is becoming limited. But with Rendever, residents can travel to all corners of the world, check off bucket list items and revisit meaningful places like their childhood home. If this sounds good to you, keep reading!

We are looking for a motivated digital marketing manager to join our marketing team and take charge of our inbound efforts. We have an incredible amount of material to work from: our team is producing daily live events, launching new experiences every week, and typically have multiple speaking and press engagements each month. The right person will take this and run with it, translating the high-energy output of our team into a continual marketing cycle that will increase inbound leads and ultimately, grow the overall Rendever community. Our platform offering is on point for the market and is supported by an incredible team that has worked together to build the Rendever brand with love, and it shows through industry brand awareness.

As a company, we are in a rapid stage of growth, where product-market fit has been achieved and we’re launching additional revenue channels to expand quickly. There is huge room for growth as we take our advantageous market category, continue to strengthen our offerings, accelerate our target market acquisition, and branch out into adjacent markets.

If you’re looking to take the lead in building a data-driven marketing approach during the growth phase of a mission-driven startup...you’ve come to the right place.

Roles & responsibilities

  • Create, deliver, monitor, and optimize ads across networks (with a priority focus on LinkedIn advertising, industry publications, and Google Ads)
  • Take ownership of email campaigns and outbound communication tactics to generate more awareness and drive inbound interest
  • Continuously monitor and optimize website and execute SEO strategy to improve organic traffic and maximize inbound conversions
  • Execute omni-channel digital marketing campaigns to increase awareness and adoption.
  • Optimize website experiences with a main focus on conversions.
  • Execute automated workflows to improve lead management and support nurturing efforts.

Requirements

  • Demonstrable experience managing SEO strategy
  • 5 Years Executing lead gen marketing campaigns
  • Demonstrable experience executing search/display ads, paid social & email marketing campaigns.
  • Demonstrate ability to work with Hubspot or similar CRM including automation capabilities
  • Experience working with key digital channels, tools and platforms such as Google Ads, Linkedin, Google Ads, Google Analytics, GSC & SEMrush)
  • Experience in creating & optimizing landing pages and user funnels.

You’re a good fit if you have...

  • A passion for helping the aging community and caregivers
  • A respect for an existing brand matched with a desire to accelerate awareness
  • A dedication to continual improvement and a belief that optimization is a never-ending process
  • High level of attention to detail
  • Ability to analyze data, extract insights, and create helpful visuals
  • A passion for working with autonomy and being thoroughly organized
  • Comfort working with remote teams and a fast-paced startup culture
  • Inbound marketing certifications/credentials
  • Knowledge about the VR industry
  • Fluency in English, it is the universal company language
  • A positive & energetic personality

Why join the Rendever team?

Rendever’s award-winning virtual reality platform is being used in hospitals, senior living communities, and with individual seniors across America. By joining our family, you will have an opportunity to work with exciting technologies that make a real difference in people’s lives.We’re a small, tight-knit team, but we’re in a unique and exciting position where we’re starting to scale. In order to accelerate this progress, we’re working with health foundations and corporate sponsors to bring the impact of our technology to senior living communities and other in-need populations all over North America.

Extras:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401k Matching
  • Exciting technology suite
  • VR fitness subscription
  • Unlimited vacation time
  • Paid volunteer time
  • Weekly social hours