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Global Senior Manager, Product Marketing

Olympus Medical Systems

Olympus Medical Systems

Marketing & Communications, Product
Westborough, MA, USA
Posted on Thursday, November 30, 2023

Working Location: MASSACHUSETTS, WESTBOROUGH

Workplace Flexibility: Hybrid

Are you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together.

Olympus, a leading medical technology company, has focused on making people’s lives better for over 100 years.

Our Purpose is to make people’s lives healthier, safer, and more fulfilling.

Our Core Values are reflected in all we do: Integrity – Empathy – Agility – Unity – Long-Term View

We deliver on our purpose and our core values by staying True to Life.

Job Description

As a Global Senior Manager working for the Olympus Digital Health (DH) business, you will be empowered and inspired to do your best work.

You will develop and implement strategies and tactics focused on the successful commercial launch, penetration, and profitability of current and future products within the Endoscopy Workflow Management (EWM) product vertical of the DH solution portfolio. You will help lead the team in the creation and commercial justification of a product road map, the development of user requirements based on Voice of Customer and technical/clinical knowledge, and the execution of global launch plans that successfully achieve business revenue and profit targets. Additionally, you will be an integral member of product realization processes, ensuring products remain focused on customer needs and aligned with the product road map. You will forge strong partnerships with Healthcare Professional (HCP) and IT experts within one or more Olympus-served specialty communities (e.g., gastrointestinal endoscopy, general surgery, otolaryngology, etc.), the Olympus worldwide sales business centers (SBCs), Service/Support, RA QA, and Operations functions to establish user requirements and establish product revenue/profit/market share potential. You will also independently develop a deep understanding of the market needs, market trends, competitive forces, and disruptive technologies in your product vertical. You will serve as a polished, articulate internal and external global evangelist of our digital health solutions, strategy, and its expanding impact on health outcomes. This role is global in scope.

Job Duties

  • Contribute to the discovery, development, definition and prioritization of new products and services for a Digital Heath Business product vertical, along with drive day-to-day commercialization readiness efforts of prioritized products, in close collaboration with global and regional marketing colleagues to ensure these solutions are commercially successful.
  • Regularly engage with external and internal stakeholders to accurately understand market needs; represent the customer and effectively use voice of the customer (VoC) insights in all phases of the product lifecycle. Through extensive external research (both primary and secondary), champion new product proposals that align with the portfolio strategy and road map. Lead VoC market research activities including interviews, surveys, requirements workshops, user groups, workflow analysis, and top-line business opportunity financial modeling.
  • Collaborate regularly with the Technical Product Managers (R&D) and Go-to-Market team (Marketing) to manage product and data lifecycles and artifacts. Together you will develop user profiles, customer journeys, personas, and provide input on training materials, along with product backlogs, acceptance test plans, engineering change orders, and defect triage.
  • Contribute to the development of a multi-year roadmap, clearly identifying and defending must-have from nice-to-have requirements. Backed by detailed market, technology, and competitive data, evangelize a strong vision for your product, holistically addressing considerations including user needs, performance, supportability, cost of ownership, configuration, etc.
  • Recommend technology and strategic partners to complete or complement your product(s). Develop rationale and business case.
  • Forge strong, trusting relationships with global and regional Go-to-Market team members to plan and execute market entries, deliver forecasts, ensure regulatory clearance, and training and marketing plans. Prioritize market entries based on revenue and profit objectives. After launch, work with downstream marketing counterparts to manage product lifecycle, including discontinuance, obsolescence, and regular updates. Monitor market feedback and customer feedback. Collaborate on multi-year product sales forecasts per region.
  • Manage your business for success by tracking and understanding business performance metrics including unit sales, revenue, ASP attainment, churn rate, annual recurring revenue, costs, and profitability.
  • Deeply understand the competitive landscape, provide product functionality and positioning information. Deliver insights and content to Marketing team to enable development of compelling market-facing content, collateral, campaigns, and training tools. Lead product validation efforts and contribute to internal product launch training.
  • Serve as go-to product expert participating at external events, thought-leadership activities, and forward-looking tenders/RFPs.
  • Manage beta, pilot, customer advisory, and user community programs as applicable.
  • Build strong, collaborative relationships with internal and external stakeholders.
  • All other tasks as assigned.

Job Qualifications

Required:

  • Bachelor's Degree, preferably in a STEM discipline.
  • Minimum 10 years of successful product management, including 5 years leading enterprise-class IT software products with 2 or more years managing B2B cloud-based products or services. Experience should include both product- and business-ownership of assigned products for multiple markets globally.
  • Demonstrated ability to lead diverse cross-functional teams through influence rather than direct authority, with a high degree of autonomy, independence, passion and results-oriented drive.
  • Highly developed written and verbal communication skills. Equally honed skills in creating and delivering presentations tailored to specific audiences: including technical, senior executives, customers and more.
  • Must be naturally inquisitive and have demonstrated experience distilling technical jargon into user-need simplified language that helps build evangelists of portfolio / product visions and strategies across a diverse range of audiences.
  • Track record of commercial success, particularly in high-cadence product delivery environments.
  • Ability to think and plan strategically and urgency to execute operationally.
  • Strong analytical ability, financial analysis and modeling.
  • Ability to regularly travel within the US and internationally, from 25% - 35%.

Preferred:

  • MBA
  • Experience with various commercial models especially subscription and leasing models, P&L, and business case development for software/cloud applications and platforms.
  • Healthcare IT/MedTech industry experience including tele-health, AI, machine learning, clinical workflow, analytics, HER, PACS, VNA, and/or clinical informatics.
  • Familiarity with medical procedures and typical clinical workflows in one or more of the following environments: endoscopic suites, operating rooms, outpatient specialty clinics and for one or more of the following clinical specialties: GI, respiratory, ENT, urology, surgery. · Leading products to commercial success in global, complex matrixed environments.
  • Ability to make high-stakes, well-reasoned, and timely decisions with incomplete information.
  • Ability to rapidly establish credibility with key R&D, executive, partner, and customer stakeholders.
  • Mature technical and business judgement.
  • Tolerance for ambiguity, flexibility, and a passion to be part of a new and rapidly evolving business

#LI-Hybrid

Why join Olympus?

Here, people matter—our health, our happiness, and our lives.

  • Competitive salaries, annual bonus and 401(k)* with company match
  • Comprehensive Medical, Dental, Visions coverage effective on start date
  • 24/7 Employee Assistance Program
  • Free virtual live and on-demand wellness classes
  • Work-life balance supportive culture with hybrid and remote roles
  • 12 Paid Holidays
  • Educational Assistance
  • Parental Leave and Adoption Assistance
  • Volunteering and charitable donation match programs
  • Diversity & Inclusion Programs including Colleague Affinity Networks
  • On-Site Child Daycare, Café, Fitness Center**

*US Only

**Limited locations

We care about your health and financial well-being and offer the resources you need to feel vital, confident and ready for wherever life takes you. Learn more about our benefit offerings at https://www.olympusamerica.com/careers/benefits-perks.

About us:

Our Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce costs, and enhance the quality of life for patients and their safety.

Headquartered in Tokyo, Japan, Olympus employs more than 31,000 employees worldwide in nearly 40 countries and regions. Olympus Corporation of the Americas, a wholly owned subsidiary of Olympus Corporation, is headquartered in Center Valley, Pennsylvania, USA, and employs more than 5,200 employees throughout locations in North and South America. For more information, visit www.olympusamerica.com.

Olympus is dedicated to building a diverse, inclusive and authentic workplace

We recognize diversity in people, views and lifestyle choices and emphasize the importance of inclusion and mutual respect. We strive to continue to foster empathy and unity in the workplace so that our employees can fully contribute and thrive.

Let’s realize your potential, together.

It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Posting Notes: || United States (US) || Massachusetts (US-MA) || Westborough ||