Job Description Summary

This strategic global role will shape the future of Women’s Health Ultrasound by driving lifecycle marketing and digital transformation across our extensive installed base.

Location: Hybrid, onsite or remote in Europe
Travel: 10–20% of the time
Reports to: Global Director of Women’s Health Ultrasound Marketing

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.

Job Description

We are seeking a Global Marketing Manager Digital Platforms & Loyalty to join our Women’s Health Ultrasound team. This strategic global role will shape the future of Women’s Health Ultrasound by driving lifecycle marketing and digital transformation across our extensive installed base. You will manage and optimize strategic digital platforms that deliver personalized education and curated applications and adjacent solutions. These platforms are central to our vision of unlocking eCommerce and recurring revenue models.

Roles and Responsibilities

• Development of business and marketing plans, including value proposition, for assigned digital products/offers/services; Involves participation in the evaluation of market research, market positioning, promotions associated with assigned scope.
• Develop and execute global lifecycle marketing strategies, leveraging data insights to increase engagement, loyalty, and share of wallet.
• Manage and market a global digital loyalty platform that delivers tailored clinical and product education.
• Manage marketing and go-to-market for a global digital marketplace that offers applications and adjacent solutions.
• Design and optimize platform offerings, preparing for recurring revenue streams and application-based selling models.
• Drive onboarding and engagement campaigns, using performance analytics to measure impact and continuously improve.
• Collaborate with cross-functional teams (sales, marketing, product, digital) to align strategies and deliver measurable business outcomes.
• Manage external agencies, including building clear and strategic briefings to ensure high-quality deliverables.
• Monitor industry trends and customer needs to inform portfolio development and marketing content.

Required Qualifications

• Bachelor’s degree required; Master’s degree preferred in Marketing, Business Administration, or related field
• Proven expertise in loyalty programs and digital engagement models.
• Experience in digital commerce and platform monetization strategies
• Proven experience in marketing, ideally in healthcare, medical devices, or pharma or another B2B industry environment
• Strong expertise in digital marketing and platform management, including traffic generation, content strategy, and conversion optimization
• Familiarity with tools such as Marketing Automation Marketo and CRM Salesforce.com preferred.

Desired Characteristics

• Innovative thinker with hands-on execution skills and ability to navigate complex matrix organizations
• Excellent communication skills in English

About GE HealthCare

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare - Creating a world where healthcare has no limits

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Additional Information