Job Description Summary

GE HealthCare is looking for a Head of Marketing Communications (Marcom) Imaging International with strong Marcom expertise and leadership skillset.

This is a maternity cover from September 2025 to April 2026 including (7 months). We are open to consider candidates interested in a fix-term GEHC contract or an interim assignment.

This role is remote based anywhere in Europe.

The candidate will manage the International Imaging Modality Marcom team, will oversee building the strategic Imaging content & marketing campaign plans for the Imaging organization at international level, aligned with the International Segment and Zones business needs.

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.

Job Description

He/she will focus on:

• Leading the International Imaging Modality Marcom team, ensuring continuous development skills
• Developing Imaging Marcom strategies to enhance brand visibility and increase awareness, demand generation and customer loyalty all along the customer lifecycle
• Campaign Management: Planning, executing, and overseeing Imaging Marcom campaigns across various channels, ensuring they align with the business objectives and budget
• Leveraging Imaging content sharing with Channel Partners across the Zones and on the different platforms.
• Ensuring an efficient and optimized flow of Imaging content across the Internation region for Channel Partners.
• Creating adaptable content modules that can be repurposed across various platforms and formats, ensuring consistency and efficiency.
• Streamlining content creation, approval, and distribution to enhance efficiency and reduce time-to-market.
• Tracking Imaging campaign ROI and business outcomes: Monitoring and evaluating the effectiveness of the Imaging marketing campaigns, using analytics to make data-driven decisions.
• Enhancing proficiency in Generative AI such as:

• AI-Driven Content Creation: Leveraging generative AI tools to produce high-quality content at scale, accelerating production times and reducing costs.
• Ethical AI Application: Ensuring AI-generated content adheres to ethical standards, maintains brand integrity, and complies with industry regulations.
• Continuous Learning: Stay updated on AI advancements to effectively integrate new technologies into the content supply chain.

Qualifications/requirements:

• Leadership: Inspiring and guiding team members to achieve their best performance and fostering a positive work environment
• Strategic Thinking: Ability to develop and implement comprehensive Marcom plans that align with business objectives
• Creativity: Innovative thinking to create engaging and impactful marketing campaigns and impulse AI usage within the team
• Project Management: Strong organizational skills to manage multiple projects, deadlines, and teams efficiently
• Analytical Skills: Proficiency in analyzing data and metrics to measure campaign performance and make data-driven decisions
• Marcom: Proven Marcom expertise with a portfolio of successful examples from marketing content strategy development, campaign creation and implementation, etc
• Brand Management: Understanding of brand positioning and the ability to maintain brand consistency across all Imaging Marcom efforts
• Collaboration: Ability to work effectively with cross-functional teams (modalities, zones, central Marketing)
• Adaptability: Flexibility to adapt to changing market conditions and new marketing trends
• Budget Management: Skills in managing marketing budgets and optimizing spending for maximum ROI
• Fluent in English

Desired Characteristics

• Ability and proven experience with strategic mindset
• Problem solving, ability to exercise sound judgment and make decisions based on business, market and customer trends.
• Data analysis, reporting and business intelligence.
• Excellent team and project management skills
• Flexibility, ability to change priorities quickly, and capacity to handle multiple tasks

About us

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health - digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare - Creating a world where healthcare has no limits

#LI-REMOTE

#LI-KRONE

Additional Job Description

Additional Information

Compensation Grade

SPB3

Relocation Assistance Provided: No