Job Description Summary

Preparation of proposals/bids, contract negotiation and compliance with contract commitments and commercial risk assessment Operates with some autonomy but are typically subject to standard sales practices and procedures. The role is subject to regular review of sales results. Some judgment may be required but this is typically with guidance. May be responsible for medium-sized sales territories.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Essential Responsibilities:

Collecting win/loss & competitive insight on portfolios in China; recommend and develop marketing programs to adjust product positioning and improve win rate. Collaborating with commercial leadership to develop the region market and orders forecast.

Ensuring China regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.

Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.

Validating global value proposition and messaging and adapting for regional use. Leverage global resources, e.g. global show site, success story.

Conducting in-depth research to define Top hospital customers’ problem statement, success metrics, clinical and economic needs, buying cycles, and personas, to drive/lead China programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence.

Developing and supporting product-specific KOL’s and advisory boards.

Prioritizing and mapping global customer segments and works with Field Marketing on demand creation activities to achieve NPI and business objectives.

Providing commercial teams product knowledge in product use, differentiation, positioning and pricing.

Qualifications:

1. Bachelor’s Degree in Marketing, Business Administration or related field

2. 3+ years’ experience in marketing, product marketing or related field

3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy

4. Team oriented – ability to motivate and work well with diverse, cross-functional teams

5. Excellent oral and written communications skills

6. Strong analytical and process skills Desired Characteristics :

Preferred Qualifications:

1. MBA or Master’s degree in Marketing, Business Administration or related field

2. 5+ years’ experience in marketing, product marketing or related field

3. Deep marketing expertise in market & customer insights, product commercialization and branding

4. Healthcare product/industry acumen

5. Innovation – develop new ideas through collaboration and execute on creative ideas

6. Influencing skills – ability to motivate individuals and demonstrate organizational influence

Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Job Description

Additional Information

Compensation Grade

LPB2

Relocation Assistance Provided: Yes