Job Description Summary

We are seeking a dynamic and results-driven Regional Marketing Director for AKA (ASEAN, Korea, Australia & New Zealand) with extensive B2B marketing experience in the medical device industry. You will have proven success in driving market growth, optimizing marketing budgets, and executing data-driven strategies across multiple channels. You will be responsible for developing and executing innovative marketing strategies that align with commercial objectives, unify customer data, and enhance content marketing initiatives across the region.

You will lead a high-performing team, fostering a collaborative and inclusive environment while ensuring commercial excellence and sustainable revenue growth. You will play a pivotal role in advancing our brand presence, enhancing customer engagement, and ensuring alignment with global business goals.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

Key Responsibilities

Regional Marketing Strategy & Leadership:

• Lead the development and execution of the regional marketing strategy across the region, aligning with global business goals and regional market needs.
• Oversee the execution of marketing campaigns that drive brand awareness, lead generation, and revenue growth in highly regulated healthcare markets.
• Collaborate with cross-functional teams, including product, sales, and commercial excellence leaders, to design and implement effective go-to-market strategies.
• Provide leadership and mentorship to the regional marketing team, building a high-performing, collaborative culture.

Customer Data Strategy, Analytics & Integration:

• Lead the integration of customer data across multiple touchpoints and systems, ensuring a unified, 360-degree view of customer interactions and behaviors across the region.
• Oversee the deployment, management and optimization of customer data management tools (e.g., Salesforce, Marketo, Realtio) to ensure seamless data flow, accurate data capture, and effective segmentation of customer profiles.
• Collaborate with cross-functional teams to ensure the integration of various data sources, including digital marketing platforms, sales systems, and third-party analytics tools, to enhance customer insights and drive targeted marketing efforts.
• Leverage customer data insights to inform segmentation strategies, optimize marketing campaigns, and improve the overall customer experience, driving long-term customer loyalty and lifetime value.
• Lead B2B marketing initiatives, ensuring an integrated approach across various channels including digital, events, and sales enablement.
• Champion the use of data to understand customer needs, improve lead conversion rates, and develop predictive models for business decision-making.

Content Marketing & Customer Education:

• Develop and execute a comprehensive content marketing strategy that aligns with customer needs and business objectives, driving engagement and lead generation across digital and offline channels.
• Build and implement a robust customer education strategy that spans both online and offline formats, including webinars, e-learning modules, workshops, and in-person training, tailored to various customer segments.
• Collaborate with product and sales teams to create educational content that enhances customer knowledge, promotes product adoption, and accelerates the customer journey from awareness to loyalty.
• Develop and manage a content calendar that supports customer education, leveraging a variety of mediums such as video tutorials, instructional guides, case studies, FAQs, and interactive platforms.
• Monitor and assess the effectiveness of customer education initiatives through analytics, surveys, and feedback loops, optimizing the approach based on customer engagement and learning outcomes.
• Ensure that customer education materials are aligned with regulatory requirements and industry best practices, especially in the medical device sector, to maintain credibility and compliance.

Commercial Excellence & Performance Optimization:

• Drive commercial excellence by ensuring the alignment of marketing strategies with sales goals, optimizing the sales pipeline, and improving lead-to-revenue conversion rates.
• Work closely with the commercial team to design and execute incentive programs, monitor campaign ROI, and ensure effective use of marketing spend across the region.
• Implement systems and tools to measure and track key performance indicators (KPIs), ensuring the ongoing optimization of marketing and sales activities.

Budget Management & Resource Allocation:

• Manage a multi-million-dollar regional marketing budget, optimizing spend across digital campaigns, events, and sales support initiatives.
• Ensure that all marketing investments align with strategic priorities and deliver a measurable return on investment (ROI).
• Develop and maintain strong relationships with internal stakeholders and external partners to ensure optimal resource allocation and execution.

Market Research & Competitive Intelligence:

• Conduct in-depth market sizing, competitive analysis, and customer segmentation to identify opportunities for market creation and share growth.
• Leverage insights to inform product launches, marketing strategies, and the development of regional growth plans.
• Lead regional marketing analytics efforts, providing data-driven recommendations to senior leadership for decision-making and future planning.

Qualifications:

• Experience: Minimum of 10+ years of experience in B2B marketing or commercial excellence within the medical device or healthcare industry, with a focus on market sizing, product marketing, content strategy, and omni-channel execution.
• Leadership: Proven track record of successfully leading and developing high-performing teams, with strong interpersonal and cross-functional collaboration skills.
• Data-Driven Marketing: Expertise in using data to drive marketing decisions, optimize campaigns, and improve customer targeting, with experience in using CRM and analytics tools (e.g., Salesforce).
• Commercial Excellence: Experience in optimizing the sales pipeline, driving lead generation, and aligning marketing efforts with sales objectives to drive revenue growth.
• Content & Digital Marketing: Strong background in content marketing, digital marketing (SEO, SEM, paid media, social), and event management to drive engagement and lead conversion.
• Budget Management: Expertise in managing and optimizing significant marketing budgets to maximize ROI across regional markets.
• Education: Master’s degree in Marketing, Business Administration, or a related field. An MBA with a marketing specialization is preferred.

Preferred Attributes:

• Experience in leading marketing initiatives across the AKA region, with knowledge of diverse cultural and business environments.
• Familiarity with medical device industry regulations and the ability to navigate complex healthcare market landscapes.
• Strong analytical mindset with the ability to derive actionable insights from complex data sets.
• Proven ability to manage and influence cross-functional stakeholders (e.g., sales, product, IT, and finance teams) to drive alignment and successful execution of marketing strategies.
• Technical proficiency in customer relationship management (CRM) systems, commercial data platforms, and marketing automation tools to enhance marketing and sales effectiveness.

GE Healthcare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Additional Information