For Enginologi, your customer is at the center of the analysis. We build analytical engines that integrate into your operations to deliver results – one customer at a time. Enginologi's foundations were built on innovations coming out of MIT that proved instrumental in driving sales growth for a mature and declining product (to the tune of $200M per year). The product offering was expanded to advanced segmentation technologies that help understand what delineates responders to promotions from non-responders early on in product launches. That technology was developed by a team led by the former head of Business Technology and Data Science at Pfizer. Using that tech, we have helped a number of brands prepare and even turn around stalling launches by rapidly learning about and scaling promotional successes. Lastly, we developed a solution that takes the insights on promotion success and translates them into customer, context, and channel-specific recommendations. The latter tech helps reduce the response cycle from insight to execution from often 3-6 months to a day or less. All this makes for a more agile and evidence-based launch. Our flagship products include: - EResponder: helps optimize the sales, marketing, and service mix at the individual customer (whether it is an HCP or patient) level - ETracker: enables analytics teams to reduce the amount of time spent on data prep and focus more on creating insights for action - ERecommender: a best-in-class recommendation engine that transforms business insights into executed sales and marketing tactics in real time.
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