For Enginologi, your customer is at the center of the analysis. We build analytical engines that integrate into your operations to deliver results – one customer at a time. Enginologi's foundations were built on innovations coming out of MIT that proved instrumental in driving sales growth for a mature and declining product (to the tune of $200M per year). The product offering was expanded to advanced segmentation technologies that help understand what delineates responders to promotions from non-responders early on in product launches - that technology was developed by a team led by the former head of Business Technology and Data Science at Pfizer. Using that tech, we have helped a number of brands prepare and even turn around stalling launches by rapidly learning about and scaling promotional successes. Lastly, we developed a solution that takes the insights on promotion success and translates them into customer, context, and channel specific recommendations.
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