At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Marketing Data Strategy position is a pivotal individual contributor role that will enable our B2B and B2C marketing strategies by architecting and optimizing our data infrastructure. Data is critical for the foundational and functional operations of the Enterprise Marketing Evolution program, B2C and B2B prospecting campaigns. To support these operations this role will design, implement, and maintaining our marketing data domains/systems and data assets to ensure accurate, reliable, and actionable insights. Collaborating closely with cross-functional teams, they will translate business requirements into scalable data solutions that drive informed decision-making and enhance marketing performance. This role is expected to identify and initiate opportunities for innovation, data quality enhancements, process improvements and automation all contributing to enhancing the operational excellence of the team.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Develop and maintain relevant data domains and data architecture of our marketing data and analytics assets/landscape, ensuring alignment with business objectives, compliance with security standards and privacy regulations, scalability, and data governance principles
• Design and architect data solutions that support various marketing functions, including customer segmentation, campaign analysis, performance tracking, campaign reporting & analytics
• Design data solution and oversee to it that the solution is being implemented as per design to integrate of data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and third-party vendors, to create a unified view of marketing performance
• Design and optimize Extract, Transform, Load (ETL) processes to ensure efficient and timely data extraction, transformation, and loading into our data warehouse assets
• Implement data quality checks and validation processes to maintain the integrity and accuracy of marketing data in our data landscape
• Develop monitoring tools and processes to track the performance and health of our marketing data infrastructure, proactively identifying and resolving issues
• Work closely with marketing teams, data domain leads, data analysts, and IT professionals to understand requirements, prioritize projects, and deliver solutions that meet business needs
• Create and maintain documentation for logical data models, Data Flows, and data lineage to ensure transparency and facilitate knowledge sharing
• Create a respectful and growth-mindset environment for team members. Coach, guide, and support data team members as needed

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 8+ years of experience in Data Architecture in medium to complex data landscape
• 5+ years of experience in Data Base Design & Modeling
• 5+ years of experience in Data Integration (ETL, ELT)
• 5+ years of experience in developing Data Solution Architecture and detail designs (interfaces, etl/elt, data structures, security design, data quality validation processes)
• 3+ years in developing Data Architecture capability roadmaps
• 3+ years of experience in supporting Data Analytics and Data Science teams for their data needs
• 3+ years of experience in working in fast paced agile environment
• A data strategy and architecture practitioner & leader with understanding of various data and analytics capabilities and technologies – Experience with Data Analysis, Tableau, PowerBI, SQL, Snowflake, Databricks, Python
• Last role must have been of a Data Strategist or a Sr. Data Architect
• Proficient user skills in Excel, Word, and PowerPoint
• Proven solid written and verbal communication and presentation skills to help non-technical audience(s)

Preferred Qualifications:

• Marketing Data & Analytics experience
• Health Care Insurance experience

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington or Washington, D.C. Residents Only: The salary range for this role is $122,100 to $234,700 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes – an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.