Lead Growth Marketing Strategist
Marketing & Communications, Sales & Business Development
Framingham, MA, USA
USD 114k-172k / year
Posted on Jun 24, 2026
<div class="content-intro"><p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 1">About </span><span data-ccp-parastyle="heading 1">Definitive Healthcare</span><span data-ccp-parastyle="heading 1">:</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":0,"335559740":276}"> </span></p> <p><span data-contrast="auto">At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto"><span data-teams="true">Headquartered just outside of Boston, Massachusetts, Definitive Healthcare operates across North America, Europe, and India, supporting a growing global client base of more than 2,400 customers since our founding in 2011.</span></span></p> <p><span data-contrast="auto">We’re also a great place to work. </span>In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.</p> <p><span data-contrast="auto">We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p></div><p><span data-contrast="auto">We’re looking for a </span><strong><span data-contrast="auto">data-driven Lead Growth Marketing Strategist</span></strong><span data-contrast="auto"> to design and execute integrated marketing campaigns that drive measurable revenue growth for our Claims and Reference + Affiliation verticals.</span><span data-ccp-props="{"201341983":0,"335559740":278}"> </span></p> <p><span data-contrast="auto">In this role, you’ll own campaign strategy — and some execution — while testing new growth tactics, optimizing performance, and scaling programs that deliver business impact. This position is ideal for someone who is curious, collaborative, and analytical, with a passion for turning data into actionable insights and results.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559738":240,"335559739":240,"335559740":278}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">What </span><span data-ccp-parastyle="heading 3">You’ll</span><span data-ccp-parastyle="heading 3"> Do</span></span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Campaign Strategy & Execution</span></strong><span data-contrast="auto">: Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Segment & Target Audiences</span></strong><span data-contrast="auto">: Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Growth Tactics</span></strong><span data-contrast="auto">: Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Data-Driven Optimization</span></strong><span data-contrast="auto">: Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Cross-Functional Collaboration</span></strong><span data-contrast="auto">: Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="26" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Revenue Impact</span></strong><span data-contrast="auto">: Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">What You'll Bring</span></span></strong></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing or campaign strategy.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Proven ability to design and execute integrated campaigns that drive pipeline and revenue.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Strong analytical skills and comfort using data to inform decisions and optimizations.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Familiarity with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce).</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Collaborative mindset — able to partner effectively across marketing, sales, and product.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Curiosity and creativity in testing new tactics and scaling what works.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="30" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Experience with Agile Marketing and Healthcare Industry marketing a plus. </span><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 3">Why Join Us</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"134245418":true,"134245529":true,"201341983":0,"335559738":281,"335559739":281,"335559740":278}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="29" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own the marketing strategy for high-priority business verticals.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="29" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Make a </span><strong><span data-contrast="auto">direct, measurable impact on revenue growth</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="29" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Work on a collaborative team where new ideas and experimentation are encouraged.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="29" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Grow your career in demand generation and growth marketing within a dynamic, high-growth environment.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":278}"> </span></li> </ul> <p> </p> <p><strong>Compensation and Benefits</strong></p> <p>The salary range for this position is $114,000 – $172,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications. </p> <p>Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.</p><div class="content-conclusion"><p><strong>Why we love Definitive, and why you will too!</strong></p> <ul> <li>Industry leading products</li> <li>Work hard, and have fun doing it</li> <li>Incredibly fast growth means limitless opportunity</li> <li>Flexible and dynamic culture</li> <li>Work alongside some of the most talented and dedicated teammates</li> <li>Definitive Cares, our community service group, gives all of us a chance to give back</li> <li>Competitive benefits package including great healthcare benefits and a 401(k) match</li> </ul> <p> </p> <p><strong>What our Employees are saying about us on Glassdoor: </strong></p> <p> “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”</p> <p><em>-Business Development Manager</em></p> <p>“Great team. Amazing growth. Employees are treated very well.”</p> <p><em>-Research Analyst</em></p> <p>“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”</p> <p><em>-Profile Analyst</em></p> <p> </p> <p><strong><em>If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.</em></strong></p> <p><em><strong>If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.</strong></em></p> <p> </p> <p><strong><em><u>Definitive Hiring Philosophy</u></em></strong></p> <p><em>Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!</em></p> <p> </p> <p><em><strong>Privacy </strong><br>Your privacy is important to us. Please review our <a href="https://www.definitivehc.com/candidate-privacy-policy" target="_blank"><strong data-stringify-type="bold">Candidate Privacy Notice</strong></a> which tells you how we use and process your personal information.</em></p> <p> </p> <p><em><span class="ui-provider cld cle c d e f g h i j k l m n o p q r s t clf clg w x y z ab ac ae af ag ah ai aj ak"><span data-teams="true"><strong>Please note:</strong> All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact <a id="menurrn7" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="mailto:careers@definitivehc.com" target="_blank">careers@definitivehc.com</a> to verify your status in the application process.</span></span></em></p></div>