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Senior Director of Product Marketing

Definitive Healthcare

Definitive Healthcare

Marketing & Communications, Product
Framingham, MA, USA
Posted on Wednesday, May 15, 2024

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.

Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.

For over 10 years, we’ve built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.

One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women’s initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.

We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women’s empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.

We’re also a great place to work. For five years in a row, we’ve been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!

Think you’d be a good addition to our team? Explore our available positions here. We’d love the chance to get to know you.

Your challenge:

The Senior Director of Product Marketing will work closely with the product development team and will be responsible for synthesizing industry, market, and customer intelligence to build compelling messaging and positioning for Definitive Healthcare’s data and analytics platform and solutions. You will develop organization-wide go-to-market strategies and plans in support of sales success and revenue growth. In this role, the Director of Product Marketing will have experience with product pricing and differentiation, persona needs and buyer pain points, use case identification and development, and sales and account management enablement for new business and upsell revenue bookings growth. With a strong healthcare industry background and experience in product marketing, you will be an excellent communicator, who is comfortable presenting in front of large sales teams, clients and at conferences. You will report to the Chief Marketing Officer and have the resources to expand your team in 2020.

What you’ll do:

  • Develop go-to-market strategies for product launches with detailed execution plans, integrated timelines, and target outcomes for the full organization (product, marketing, sales, account management, training, and enablement)
  • Build compelling and persuasive differentiated market positioning for the Definitive Healthcare platform and all products.
  • Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
  • Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
  • Measure performance with a strong reliance on data, deliver in-depth analysis of product use and marketing opportunities, build dashboards with influential KPIs and goals attainment progress.

What you’ll need:

  • 7+ years of product marketing experience or equivalent roles
  • Experience working in the healthcare sector
  • Experience managing product & market research programs
  • Experience designing, developing, and managing operational metrics dashboards for business users with tools such as Tableau Server and Grafana
  • Sharp business judgement and the ability to see past the noise
  • Strong communicator, attentive listener and compelling explainer
  • Strong team leader with powerful and engaging interpersonal skills
  • Passion for product positioning and differentiation
  • Ability to work collaboratively and cross-functionally
  • Exceptional written and oral communications skills

Why we love Definitive, and why you will too!

  • Industry leading products
  • Work hard, and have fun doing it
  • Incredibly fast growth means limitless opportunity
  • Flexible and dynamic culture
  • Work alongside some of the most talented and dedicated teammates
  • Definitive Cares, our community service group, gives all of us a chance to give back
  • Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:

“Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

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Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to careers@definfitivehc.com to confirm your status in the application process.