Cake (joincake.com) provides a digital platform that makes it easier to do advance care planning and end-of-life planning. Cake is one of Built In Boston’s “50 Tech Startups to Watch in 2018” and has been featured in The New York Times, BBC, Forbes, The Huffington Post, and The Boston Globe. Mission: Together, we are building a destination for end-of-life planning, response, and inspiration. Reflecting on what we would want at end of life helps us to live congruently with our values, be considerate of our loved ones, and bring new meaning to living.