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Product Marketing Strategy, Senior Manager- Collector

Athenahealth

Athenahealth

Marketing & Communications, Product
Massachusetts, USA
Posted on Oct 27, 2025

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Product Market Strategy, Senior Manager - Collector

We are looking for a Senior Product Market Strategy Manager to lead our Credentialing and Payer Enrollment product strategy as a part of our Collector Product Strategy team within our Product Management organization. The Product Market Strategy team provides critical direction across all stages of product development, from definition through launch, interfaces with executive level leaders, engages in-market with end users, and bridges connectivity between R&D, Sales, and Service. This role is charged with driving strategy (what to build and who to serve) for our customers. You will be accountable for strategic development and execution guidance of our future growth initiatives. But enough about us; let’s talk about you.

You are an individual with a strong strategy background and ability to translate ideas into action. You are eager to be part of transforming healthcare. You embrace ambiguity, have strong analytical and communication skills to effectively drive success even when the path forward is not clear. You are comfortable managing multiple major business priorities.

In this role, you must have or quickly develop healthcare industry knowledge and be able to apply your insight into identifying industry trends and mapping our competitor landscape. We expect you to identify opportunities to meet our client needs and grow our product and then translate those opportunities to well-vetted and reliable business plans.

Job Responsibilities

  • Lead the development of business cases and product-market strategy for Credentialing and Payer Enrollment

  • Collaborate across teams to gather and synthesize quantitative and qualitative data, research, and insights to support and guide strategic initiatives.

  • Partner with cross-functional leaders to influence their product strategy and shape the vision and go-to-market plans of athenahealth products.

  • Execute on the go-to-market strategy for new product launches and manage complex cross-functional projects.

  • Support organizational alignment around a shared vision and how roadmap features/enhancements will deliver value to help the company achieve its goals.

  • Support definition of value proposition (including development of market-facing proof points), package, pricing framework and P&L where applicable, collaborating our sales, finance, and marketing teams.

  • Support your product management counterparts in developing a roadmap to support the defined vision, goals, and initiatives.

  • Collaborate with product analytics and client analytics to determine aligned KPIs, insights, client facing reports and dashboards, etc.

  • Support organizational alignment around a shared vision and how roadmap features/enhancements will deliver value to help the company achieve its goals.

Typical Qualifications

  • Bachelor’s Degree, MA, MBA, or equivalent experience in Product Management/Strategy, Public Health, or Business

  • 7+ years of experience in product management or strategy role(s), preferably in credentialing/payer enrollment or revenue cycle management

  • Strong strategic thinking and ability to develop data-driven business cases

  • Ability to lead market research and data-driven analysis; gathering perspectives from a variety of sources in order to combine with business strategy to define a path forward.

  • Strong communication skills: including the ability to craft messaging, synthesize complex problems, and influence cross-functional leadership

  • Ability to develop and lead presentations to internal and external audiences

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspacessome offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity