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Lead Product Marketing Manager, Drug Decision Support

UpToDate

UpToDate

Marketing & Communications, Product, Customer Service
Waltham, MA, USA
Posted on Tuesday, November 7, 2023

Lead Product Marketing Manager - Drug Decision Support

Wolters Kluwer

Chicago, IL, Waltham MA, Remote

With nearly two centuries of experience, Wolters Kluwer provides information and professional services for accounting, audit, business, compliance, finance, healthcare, legal, risk, and tax industries. Founded in 1836, we offer expert solutions backed by deep domain knowledge and specialized, intelligent technology to help clients make important decisions.

Within Wolters Kluwer Health, the Clinical Effectiveness division is a fast-growing and innovation-driven healthcare information technology provider working directly with clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi.

Our accomplished team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide care for their patients.

As Lead Product Marketing Manager for our drug decision support portfolio, you will play an important role in a team working together to improve the growth of our drug programs throughout the Clinical Effectiveness portfolio. This includes all product assets specializing in drug referential information and drug data, including Lexicomp and Medi-Span, and latest opportunities related to new provider products, product sales models and product bundles. You will work with all of our markets, including provider, payer and international customers.

For this role, we are looking for someone who shares our passion for improving clinical outcomes and who is energized when solving complex problems. As a leader on the Product Marketing team, you will monitor market and trends, bring new solutions to market, bring creative approaches to sales team enablement, and develop compelling product messaging and positioning. You will work with products beginning with their market launches, partner with product management to position new offerings within the existing drug product line, and own downstream efforts of launching new solutions and enhancements in collaboration with the training and marketing teams. You will report to the Associate Director, Product Marketing for Clinical Products. #LI-remote. This position can be based in Chicago, IL, Waltham, MA or Remote.

You Will:

Develop and apply expertise in the market for drug decision support solutions.

  • Monitor healthcare trends, policies, and dynamics related to clinicians, pharmacists, payers, life sciences companies and health systems. Communicate and apply those insights to inform product, positioning, and go-to-market strategy.

  • Engage with customers and customer-facing teams to understand buyers, users, segments, sales process, and use cases.

  • Conduct competitive analysis, communicate important insights to the team, and apply relevant findings to affect positioning, messaging, and sales effectiveness.

  • Summarize and communicate updates about new entrants and business models in drug decision support that would be relevant to team discussions about delivery models, packaging, partnerships, and competition.

Guide and influence product strategy to grow our footprint across drug decision support markets

  • Assess and evaluate opportunities to improve the product strategy of Lexicomp and Medi-Span across the Clinical Effectiveness division.

  • For new solutions, product models, and segments, you are an important partner to product management.

  • Contribute to value propositions, participate in early customer testing of the message, create important areas of the business cases to inform investment, develop personas for target markets, and more.

  • Lead the market sizing and segmentation efforts of target markets to ensure packaging, pricing and positioning.

  • Gather and analyze data to inform pricing strategy; partner with teams to operationalize pricing.

  • Play an impactful role in meetings with executive management when the team discusses the overarching drug decision support strategy for the division.

Launch solutions that make an impact.

  • Develop messaging and positioning to differentiate provider solutions across the Clinical Effectiveness division and communicate the benefits to multiple buyer types.

  • Create compelling marketing assets to tell the product story to internal and external audiences, in collaboration with the marketing communications team.

  • Lead the launch of products and releases by coordinating with teams to deliver and implement a go-to-market plan.

  • Plan, build, and deliver sales training and a suite of product marketing assets that equip the marketing and customer-facing teams.

  • Monitor the success of drug decision support solutions throughout the CE portfolio, adjusting go-to-market or product strategy to reflect quantitative and insights.

Contribute to a greater mission.

  • Participate in projects that span across the Clinical Effectiveness teams, products, and geographies to promote the success of the division worldwide.

  • Promote a positive team culture by building bridges, holding ourselves accountable, and promoting a culture of diversity and inclusion.

  • Be an ambassador for the work we do to support the complete healthcare ecosystem.

You Have:

Education:

  • Bachelor’s degree required.

  • Master’s degree related to healthcare or a master's for business administration.

Experience:

  • 3+ years of experience in healthcare

  • Experience in software, solutions, or services that was designed for use by patients

  • 4+ years of experience in product management, product marketing, or marketing

  • 2+ years in roles that are customer-facing.

  • Previous experience and ability to manage projects involving cross-functional teams.

Other Skills or Certifications:

  • Experience bringing new products to market.

  • confidence when in the spotlight

  • Positive contributor to team culture, and promoter of diversity and inclusion

  • Marketing training experience.

Travel Requirement:

  • Up to 20% travel may be required.

Benefits:

A comprehensive benefits package that begins your first day of employment. Additional Information: Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available - https://www.mywolterskluwerbenefits.com/index.html

Diversity Matters:

Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.