Director, Pharmacy Product Go to Market Strategy
Anthem Blue Cross & Blue Shield
Position Title:Director, Pharmacy Product Go to Market Strategy
A proud member of the Elevance Health family of companies, CarelonRx (formerly IngenioRx) leverages the power of new technologies and a strong, clinical-first lens, to deliver member-centered, lasting pharmacy care.
Reporting to the VP, Product and Digital Strategy, the Director, Pharmacy Product Go to Market Strategy is responsible for defining, building, and executing go to market strategies related to new and existing product launches for the CarelonRx Prescription Benefit Plan. This individual contributor Director role will work in a hybrid way from any US Elevance Health Pulse Point.
How you will make an impact:
Partners with the CarelonRx Product team to define and develop product portfolio go to market strategy for integrated pharmacy and medical client business as well as external client sales, operating within the Product Lifecycle Management process.
Duties include defining and leading market assessments, client segment strategy, pricing and positioning, competitive assessments to inform the product introduction strategy and plans.
Collaborates with the Product Manager and internal key stakeholders across the commercial medical business and Carelon to inform and co-create/collaborate on impactful go to market strategies that maximize growth and align to the long term growth plans. Key stakeholders include: Sales/Account Management, Marketing, Operations Product, Network, Clinical, Member Experience) to evaluate and specifications, drive priorities, create plans, and develop target market and client segment-related strategies.
Performs ongoing competitive assessments, market assessments and strategy analyses to make strategic recommendations.
Translates the strategy into defined tactics, priorities, and actionable go to market strategic plans to help lead new product and enhanced product launches.
Influences internal partners to collaborate on joint go to market and segment driven approaches to increase sales growth of new and existing products.
Responsible for upsell strategy and growth, partnering with Sales and Account Management across CarelonRx and the Commercial medical to ensure delivery against Plan Targets.
Evaluates product portfolio sales/adoption at the client segment level to inform pricing and product recommendations.
Requires a BA/BS degree in a related field and a minimum of 8 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Highly preferred experiences:
Health Care background - specifically Prescription Benefit Manager experience preferred.
Health Care consultant experience in pharmacy is highly desired
Experience creating long term growth plans, market strategy and strategic planning for high growth businesses
Strong Executive level communication skills
Can translate complex concepts into simple terms through story telling
Strong financial skills in pricing and business case development
Marketing or product experience focused B2B thought leadership and market research
Ability to navigate ambiguity
Strong crucial and strategic thinking
Proven success delivering market insights and driving collaboration with cross-functional teams in a highly matrixed organization
Knowledge and experience in buyer persona development
Strong analytical skills
Experience launching new health care/pharmacy products to market
For candidates working in person or remotely in the below locations, the salary* range for this specific position is $115,440 to $207,792
Locations: California; Colorado; Nevada; New York; Washington State; Jersey City, NJ
In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, nondiscriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.
* The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount
is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Job Level:Director Equivalent
Job Family:MKT > Product, Prog/Proj & Support
Be part of an Extraordinary Team
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. A Fortune 20 company with a longstanding history in the healthcare industry, we are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy, providing various levels of flexibility while also ensuring that associates have opportunities to connect in-person. Unless in a designated virtual-eligible role and specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.